Description
Julie Solomon – The Influencer Academy
Here’s a scroll-stopping question for bloggers + entrepreneurs who put in CEO-amount of hours working on their business, but still get paid like an intern balancing a stack of papers in cute heels
What’s the biggest difference between the big bloggers and content creators who make a full-time living as an entrepreneur leveraging their smarts to build out e-courses, partnerships, and their own product lines that totally justify high-fiving herself…
… and feeling like you’re spinning your wheels just trying to keep up with content creation—wondering if you’ll ever get to the point when Nordstrom appreciates you as much as your bank account appreciates them?
If you guessed knowing your way around the latest algorithm switch-up, you’d be wrong.
If you guessed constantly creating newer, better content every single day of every single week, you’d be wrong.
If you guessed the number of brand partnership contracts hanging out in your Gmail inbox, you’d still… be… wrong.
Listen—those things are important.
But, I’m here to tell you that they’re not the whole enchilada.
And unless you’ve thought through how you’re building your brand off social media, your #ootd archive and loyal followers have an impact that only stretches as far as your engagement rate does.
So, if the world of social media isn’t sustainable forever, what’s your back-up plan to keep strategically growing a brand?
Let me know if this sounds familiar:
You roll over and immediately move your hand until it hits—yep, right there: A hard, shiny glass screen. You tap open your go-to app and pause until the red pop-up displays a few vital metrics: Followers, check. Comments, check. Mentions, check.
And thus begins the day—you’ll just add another shiny screen (mornin’, laptop!) and cup of coffee to the mix and quite literally work from sunup to sundown … alternating between Bravo and E! in the background + Postmates on the way while the hours tick later into the evening.
Clicking through your Gmail on one display, thumbing through and answering follower comments on another.
Some days it’s playing bumper cars in traffic to get to a photoshoot, most days its endless content creation. It’s a constant one-thing-after-another reactionary kind of day.
Honestly, it usually feels like one step forward, and five steps back (Okay, let’s just be 2-glasses-of-frosé-al-fresco honest: lately it feels like no steps forward—just a dead end on some days).
Things haven’t quite worked out like you thought.
Which makes you that much more agitated when family and friends don’t see this as a real business.
Your love/hate addiction to scoping out fellow brands used to be a fun inspo sesh—but now, it’s a discouraging little reminder of just how much you have on your endless to-do list to turn this blog into a business.
And as new months tick off in your pretty planner, shifting your goals from “well, that month must have not been the right timing” to the next month, even you—the starry-eyed dreamer—are starting to doubt if you’ve really got the vision and clarity to make this thing work.
If you’re going to reach your full potential, cultivate deep trust with your followers, and grow a community that inspires others … instead of constantly feeling like the driver dropped you off on the plateau of brand growth and there’s no piece of the “KILLING the game pie” left over for you.
And that’s why I’m going to show you exactly how to finally shift things back to your favor.
Because once you have a tailored-to-your-goals-plan, you’ll also hold the keys to the kingdom to:
Bounce ideas off of and ask questions to a like-minded group with a collective energy of ambition and creativity that for once you can relate to.
Make a full-time living as an influencer, and leverage your skills to create e-courses, e-books, your own fashion collection and eco-friendly toddler sippy cup line or whatever your dreams are made of.
Have an engaged community of women who go to your site to share tips and learn from one another, because instead of talking to everyone, you’re talking to YOUR people.
Play to your strengths, so you know how to hone and use those well… and if it’s not in your zone of genius, you know exactly how to hire the right person, and can afford them too!
Enjoy a constant stream of monthly income with which you can support yourself and your family (and yes, furbabes count as children).
I’m telling you, these things are TOTALLY within reach even if you have a follower count that isn’t quite flaunting the almighty “K” at the end of it yet.
… but they do depend on a strategic, step-by-step roadmap approach.
One that means a little tough love at times, because as fun as clicking through new arrivals on REVOLVE.com is…
Introducing
The step-by-step, brand-building online program showing you how to define your purpose, clarify your strategy, and grow a worthwhile, profitable business.
I’ve invested months of research and in-person time in the trenches with bloggers just like you:
Entrepreneurs with anywhere from 150 to 150K followers, who still struggle to make this online thing their main source of income, no matter how many blogs they post, how many pitches they send out, or how much they max out the room for 30 hashtags per post that Zuckerberg and his team give us.
Entrepreneurs who—even though they’ve invested in their brand before—have YET to see an online program that’s actually helped them cultivate a purpose-driven gameplan and path to their goals.
Entrepreneurs who, despite starting at the SAME time *she* did, consistently sees other bloggers and brands who seem to be achieving momentum and growth… while they feel stagnant.
The result?
An easy-to-follow formula that gives you a crystal-clear blueprint for the way out of overwhelm and discouragement, so you can get confident with the guidance you need to tap into your brilliance as an influencer.
“Because of The Influencer Academy, I figured out how to set up my e-commerce website and already have two products in my online shop.”
“The Influencer Academy helped me get clear about my role as an entrepreneur. As a result of TIA, I’ve seen a 150% growth in my newsletter. Without TIA, I wouldn’t have a plan, consistency in my brand and content, and actual landing pages created generating new audiences each day. So grateful to see things paying off because of TIA!”
“The Influencer Academy has been fundamental to my business.”
“Since enrolling in TIA, I took my unique perspective as a woman of color in the influencer space and launched an e-course that helps women of color thrive and grow on Instagram. TIA helped me figure out exactly what service to create and sell to my ideal customer.
It also taught me how to figure out what my ideal customer wanted from me. For example, I found out that Instagram strategy was lacking for women of color, which is my core audience and who I serve best. I never would’ve had the courage to create this program for my audience had I not taken TIA.”
– Malory Hank-Johnson
So, this is where the fun starts
Here’s what you get inside
The Influencer Academy™
You need an actual business strategy curated for someone in your niche. Strategy that builds your dreams when you feel like the algorithm’s not quite linking arms with you. THAT is sustainability, and that’s what we’re after with The Influencer Academy™.
MODULE 1: PURPOSE
Here’s how I put it: what would it look like if your business were easy? If it were even creative and fun? It’s time to get the freedom and the invitation that is needed to show up. THIS is the foundation of the business you grow.
You’ll learn:
HOW TO DEFINE YOUR WHY
Your passions will flow in and out, but if you’re staying true to the core—your why, you won’t be all over the place and going crazy. The more you’re in tune with your “why,” the more simplified everything else becomes.
LOCK IN & CUSTOMIZE YOUR 4 PURPOSE PILLAR PLAN
Build the foundation and lay the groundwork for what needs to be your laser-focused purpose this moment. You’ll learn how to clarify your goals so you don’t waste time doing things that don’t align … if it’s not in your core four, let it go.
HOW TO OWN YOUR INCOMPARABLE INFLUENCE
Here’s your pink permission slip to step into your purpose. In this lesson, we’ll dig into some limiting beliefs and mindset blocks that are feeding that pesky imposter syndrome alive-and-well inside that head of yours. It’s time to communicate your message and mission in a way that truly connects with your audience.
HOW TO STAY IN YOUR LANE
Let’s chat through how to make sure you keep your vision and purpose at the forefront of where you’re going. And yes, we’ll talk about competition and collaboration. There’s a time and a place to love ’em, but there’s a time and a place to leave them, too. By the end of this module, you’ll have a clear-cut understanding of your purpose which lays the foundation for everything else.
MODULE 2: BRAND STRATEGY
Niching down is a form of action. How do you get action? It comes from engagement—and not the kind on Instagram. In this module, we’ll zero in on what will ACTUALLY move your business forward so you can grow and scale things.
You’ll learn:
INTRODUCTION TO BRAND STRATEGY
I LOVE branding, but without a game plan, it’s just throwing spaghetti at the wall to see what sticks. Here, we’ll learn to figure out the goal and the timeline—so you look at your stats and see if you’re getting a return.
BECOMING A LEADER AND UNDERSTANDING YOUR VALUE
Personal branding is the name of the game in our niche—which means we need to honor what you do best, and throw out the rest. Get ready to step into your leadership, and get clear on what it is you offer to the online world.
STREAMLINING YOUR PASSIONS: HOW TO IDENTIFY YOUR 3 KEY BUSINESS DRIVERS
Just because you have lots of interests and enjoy multiple passions (me too!) doesn’t mean they’re all conducive to your growth as a business. The goal? Stop stretching so thin. We’ll niche down your unique business strengths, so you have a clear cut plan on what to focus on to grow your audience and profits. (Hint: this one’s a BIG concept, but I’ve got your back as we get through it together!)
MOVING FROM VISION TO IMPLEMENTATION
I’m passionate about this one, so get ready. We need to figure out what you need to keep doing, and hire out or automate the rest. THIS is a key for getting more time in your day, because there are certain things that ONLY you do best… and there are plenty of things that you can inexpensively get a hand with. We’ll cover that here.
MODULE 3: COMMUNICATION & MARKETING
If you’re talking to everyone, you’re talking to no one. It’s time to get laser focused on who you’re talking to, and have a little heart to heart with ’em. At the end of the day, Instagram isn’t for conversion—it’s for kick-starting the conversation and building a connection. It’s one of many marketing tools I want you to use, deal? In this module, you’ll learn how to influence your marketing with inspiration and integrity.
You’ll learn:
CONVERSION VS. AWARENESS (AND WHY IT MATTERS)
In this lesson, we’ll talk through the purposes of the social media platforms we’re all using. Instagram is GREAT for many things (hello, awareness!), but when it comes to actual conversion, there are other tools in the toolbox I want you to be using.
BUILDING RELATIONSHIPS
That’s the name of the game when it comes to authentic marketing, right?? Let’s discuss how you can identify the correct brand connections to build relationships with, and narrow down your target ideal pitch list so you can start going after them.
HOW TO DIVERSIFY YOUR MARKETING EFFORTS
From guest blogs and posting to pitching contributor posts and everything in between, we’ll plan out a robust marketing system for you to put to work here. Social media is just the tip of the iceberg, and I want you to see how so much more is out there for you!
5 TIPS TO GAIN A HIGHLY ENGAGED AUDIENCE & GROWTH HACKING FOR SOCIAL MEDIA SUCCESS
You may have heard, but brands care LESS about your follower count these days… and more about how engaged your followers are. We’ll discuss the best platforms for your business, so when you finish this lesson, you’ll understand how to ramp up social media that sells.
MODULE 4: LIST BUILDING
Instagram and Facebook—even your blog—could shut down tomorrow, but if you’ve got people’s email addresses? Now, you own the asset. Your email list is the most important platform you’ll own—but also the one that almost all influencers ignore. If you’ve ever had big dreams of launching a line, a book, a product, e-course or ANYTHING like that, you have got to have a direct way to connect with your audience. In this module, we’ll get over everything from tech woes to fears about spamming inboxes… and even exactly what to say when you land in your buds’ inboxes.
You’ll learn:
WHY YOUR LIST IS YOUR MOST IMPORTANT PLATFORM
People’s inboxes are prime real estate, so getting access to them is a pretty big deal.
HOW TO START AN EMAIL LIST
It’s too easy to let the tech confusion and writer’s block get in the way of this one—I KNOW firsthand that “list building” can make you wonder what in heaven’s name people are even talking about (been there, wondered that), but we’re going to break that all down. Deal? Deal. MMkay?
LIST BUILDING WITH SOCIAL MEDIA
From giveaways to peer collaborations, there are SO many ways to grow your budding email list with the platforms you already know like the back of your hand. Let’s build this out through this lesson.
10 WAYS TO BUILD A LIST IN 30 DAYS
Let’s speed this puppy up, because you know I’m an action taker. There’s too big of a conversion factor with email lists for you to miss out on it. This is one of the quickest game-changers in building your tribe, so let’s hop to it.
THE 80/20 RULE
Raise your hand if you’ve ever felt like you’ve got to be a content machine just to keep up these days—can I get an amen? It’s time to flip the script: let’s switch to spending 20% of your time creating, and 80% of your time promoting. You’ll learn how to create content that helps increase your engagement rates, generate a year’s worth of content ideas in one sitting, and discover how to create high quality content even when you have no time in the day. If you’ve ever wondered how our company creates consistent free content and how you can too, you’ll love this lesson!
50 BANKABLE SUBJECT LINES
I love a good zinger of a subject line. Why? Because A. they’re fun, and B. if they’re not opening your emails because of a real dud of a subject line, they’re not getting their eyes on your fabulous content. And that’s the goal.
WELCOME SEQUENCE 101
What do your subscribers get once they sign up? Ta da! This is where they start to build the “know, like and trust” with your brand. So many in our niche aren’t doing this, but it will get you more followers and sales down the road.
MODULE 5: CREATING YOUR OWN PRODUCTS & SERVICES
What would you do if you couldn’t fail? You had starry-eyed dreams of creating MORE impact when you got into all of this, right? That’s what I thought. Now, let’s talk about serving your ideal avatar beyond the content you already create—this will lead to diversified revenue streams. At the end of this, you’ll know how to create, price, and deliver products and services that lead to diversified revenue streams and a loyal fanbase.
You’ll learn:
HOW TO BAKE QUALITY INTO YOUR OFFERINGS
Pricing is tough when it comes to anything—from brand collabs to digital products or consulting. Here, you’ll get a deep-dive into strategies that work for the type of offerings you’re thinking of packaging up.
RETURN ON INFLUENCE
Brand deals, licensing, and sponsorships are flattering, no doubt. Some part of your brand’s revenue will likely be in this bucket, but I want to get you to a place where you think through all that they entail, because a return on your investment, income, and INFLUENCE is what we’re after.
8 DIFFERENT WAYS INFLUENCERS CAN MONETIZE
Let’s think beyond the usual. From ads to affiliate marketing, subscriptions to licensing (remember that Gal Meets Glam Nordstrom dress collection we were all drooling over?), in this lesson, we’ll go through the ins and outs of other ways you can drive profits in your business.
10 PRODUCT & SERVICE IDEAS YOU CAN CREATE
Here’s where we’ll brainstorm through a list of things you can offer your audience, to coaching, educational services to events.
BUILDING OUT YOUR PRODUCT LADDER
Business-y sounding, but stick with me: this unlocks so much for you. By inching your loyal fans up a ladder of price points, we’re going to get even closer to creating that freedom for you. I’ll show you my very own product ladder, so you can create your own.
MODULE 6: SCALING & NEXT STEPS
You’ll learn:
HOW TO KNOW WHERE YOU ARE NOW… REALLY
This is something you MUST consider when deciding what your next move is—let’s get a 360 degree overview that will serve as a check-in as we plan your path.
GOAL SETTING FRAMEWORK
The exact framework that I learned under a leadership expert, tightened as I built my own agency, and then perfected as a blogger and influencer myself. We’ll talk 3 months out, 6 months out, 12 months out, and more.
HOW TO INCREASE YOUR PRODUCTIVITY
What you should do to increase your productivity, so get ready to talk nerdy as we cover apps, software, and programs to up your efficiency and streamline your workflow.
QUARTERLY CHECK-IN CALENDAR
The step-by-step, simple *yet powerful* Quarterly Check-in Calendar system that I use in my own business, making sure I give myself feedback and track my progress as my business grows.
WORKING ON YOUR BUSINESS, NOT IN IT
We’ll wrap up with a heart to heart about one of the biggest mistakes bloggers and business owners make—I want you to sustain success and trust yourself, so I’ll be giving you a dose of Julie tough-love as we finish up your core curriculum, so we set you up for success!
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